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| Privacy Policy: A Guide to How We Use and Protect Client Information North of the Blue's Pledge To You |
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The trust of our clients is our most precious asset. Protecting your
privacy and safeguarding your personal and financial information is
one of our highest priorities. The following Privacy Statement
explains how North of the Blue collects and protects your
information. If you have any questions that this statement does not
address, please contact a North of the Blue Client Services representative via e-mail at
clientservices@North of the Blue.com. By subscribing to North of
the Blue account or by using the North of the Blue Web site, you give your consent to the
collection and use of personal information by North of the Blue as
explained in this statement. Any dispute over our Privacy Statement
is subject to this notice and our
Terms and Conditions, including arbitration of disputes and
limitation of damages. Why do we gather information? There are several very important purposes. They all relate to providing you the optimum Internet stock analysis service. We collect information required to begin and maintain your subscription, to transact business effectively and to safeguard your privacy. But we also continually strive to improve our services and provide you opportunities to use additional products and services you may find of interest. To do this, we gather information to help us assess your needs and preferences. This includes conducting surveys that ask you to provide demographic information and other means to aid us in anticipating your needs and satisfying your requests. What information do we collect? The information we collect directly from you includes information required to communicate with you, including your name, mailing address, e-mail address and to identify who you are. We will never ask for your Social Security number. Should anyone claiming to represent North of the Blue or its sponsor Custom Computer Programming, LLC ever do so, do not provide your Social Security Number and immediately notify us at customerservice@northoftheblue.com. We also collect demographic information when you request information on our products, including gender, birth date, education, occupation, etc. The information we collect indirectly from you includes your IP (Internet Protocol) address, browser type, operating system, ISP, time stamps, products or services used, prior and following Web site you view, and banner ads you click. We do this through the use of cookies, which are small text files sent from our Web server to your computer. Cookies help us to know you better by providing operational data we can use to aid your interaction with our Web site and improve its navigation and usability. When do we obtain information? You directly provide to us the majority of information we collect. You do this by completing the subscription agreement, sending us an e-mail for questions or comment, or submitting information in response to a promotion or special offer. Other ways we obtain information are by (1) observing your usage of the Web site, (2) providing products and services to you, and (3) through other sources such as affiliates and business partners. This information enables us to offer you products and services that should be of interest to you. How do we use your personal information? Again, the trust of our clients is our most valued asset. Therefore, we use personal information only as appropriate to provide you quality service and security. For example, North of the Blue may use the information collected from you to verify your identity and contact information. We may also use this information to establish and set up your subscription, issue an account number and a secure password, maintain your subscription and contact you with account information. This information helps us improve our services to you, customize your browsing experience and inform you about additional products, services or promotions that may be of interest to you. North of the Blue may also use demographic information provided by others on our clients so that we can develop products and services for our clients. Should you terminate your subscription with us, North of the Blue will retain your information, but only use it to comply with any regulatory requirements and to periodically contact you to offer you the opportunity to reactivate your subscription or participate in other valuable offers. What information does North of the Blue share with affiliates, alliances and partners? North of the Blue may share information with affiliates if the information is required to provide the product or service you have requested or to provide you the opportunity to participate in the products or services our affiliates offer. North of the Blue also forges partnerships and alliances with other companies who offer high-quality products and services that might be of value to our clients. In order to ensure that these products and services meet your needs and are delivered in a manner that is useful and relevant, North of the Blue may share some information with partners, affiliates and alliances. This allows them to better understand the offers that are most relevant and useful. We may also compare our client lists with those of our partners and affiliates to ensure that they are not sending messages to you if you've elected not to be so notified. In our strategic relationships, we will require that it be identified that an offer is being extended because of the relationship with us. The use of your personal information is limited to the purposes identified in our relationship with the partner or affiliate. An affiliate is a company that we own or control or with which there is common ownership with us and our parent company. An example of an affiliate is Custom Computer Programming, LLC the sponsor of North of the Blue. Types of information we share with affiliates are name, e-mail address, mailing address, and general account and demographic information. This information may be used for internal reporting, and development strategies. Examples of partners and alliances may be financial or non-financial companies, such as airlines, credit card companies, telecommunications companies, and other services providers. Types of information shared are name, e-mail address, mailing address and general account and demographic information. Do we share the information collected with any other third parties? The cornerstone of our Privacy Statement is the commitment to keep our clients' personal information confidential. North of the Blue does not sell, license, lease or otherwise disclose your personal information to any third party for any reason, except as noted earlier and as described below:
If at any time you choose to purchase a product or service offered by another company, any personal information you share with that company will no longer be controlled under our Privacy Statement. North of the Blue also reserves the right to disclose your personal information where required by law to regulatory, law enforcement or other government authorities. We may also disclose your information as necessary to credit reporting or collection agencies, or when necessary to protect our rights or property. Does our Privacy Statement apply to the sites to which we link? No. We are not responsible for the privacy policies or the content of sites we link to and have no control of the use or protection of information provided by you or collected by those sites. Whenever you elect to link to a co-branded Web site or to a linked Web site, you may be asked to provide registration or other information. Please note that the information you are providing is going to a third party, and you should familiarize yourself with the privacy policy provided by that third party. What steps do we take to protect our clients' personal information? We have made a significant investment in leading-edge security software, systems, and procedures to offer you a safe and secure environment and protect your personal, financial and trading information. While no security system is absolutely impenetrable, we are constantly reviewing, refining and upgrading our security technology, as new tools become available. When you acquire a subscription with us, you are issued a unique account number and a personal identification number (PIN). Only a limited number of North of the Blue employees who have a need to know this information will have access to your account number, PIN, UserID, and password. Remember: you are ultimately responsible for maintaining the secrecy of your account number, PIN, UserID, and password. We strongly recommend that you do not disclose this information. On our Web site, we also use technology to encrypt information transmitted by or to you during your initial subscription or subscription renewal process. And we use viaKLIX™ and Nova Network™ certificates to authenticate our Web site, allowing you to verify that you are connected to our credit card Web site. In order to activate this technology, you need to utilize a browser like Netscape® or Microsoft® Internet Explorer. We recommend that you choose a browser with strong encryption capabilities.
viaKLIX is a trademark of NOVA Information Systems, Inc. All rights reserved. Netscape is a registered trademark of Netscape Communications Corporation in the United States and in other countries. All rights reserved. Microsoft is a registered trademark of Microsoft Corporation in the United States and in other countries. All rights reserved. What about "cookies" and other tracking devices? We use cookies to assist us in securing your activities and to enhance the performance of our Web site. (Cookies are small text files sent from the Web server to your computer.) The North of the Blue Web site uses a common technique, HTTP-header cookies, to identify one page request from another. The cookies this site creates do not contain any personal information nor do they contain account, PIN, or password information. They merely allow the site to recognize that a page request comes from someone who has already logged on. While your browser may allow you to "reject" cookies, our Web site requires that you accept all cookies in order for the Web site features and security mechanisms to function fully. Cookies may also be placed by third parties when you access their sites through linking from this Web site. We do not have access to these cookies or any information that these cookies may contain. Please contact the third-party site for more information on these cookies. Although we encourage third parties to adhere to appropriate privacy policies and standards, we are not responsible for the actions or policies of such parties. North of the Blue may share Web site usage information about visitors to the Web site with reputable advertising companies for the purpose of targeting our Internet banner advertisements on this site and other sites. For this purpose pixel tags (also called clear gifs) may be used to note the pages you've visited. The information collected by the advertising company through the use of these pixel tags is not personally identifiable. To administer and improve the North of the Blue Web site, we may use a third party to track and analyze usage and volume statistical information, including page requests, form requests, and click paths. All data collected for this purpose is owned and used by North of the Blue. The third party may use cookies to track behavior and may set cookies on behalf of North of the Blue, which will be listed under the domain 2o7.net. These cookies do not contain any personally identifiable information. You may choose to not accept the cookies from domain 2o7.net. Can I opt out of sharing my personal information with non-affiliated third parties? Yes. As previously discussed in our Privacy Statement, we may disclose non-public personal information to non-affiliated third parties. However, you may direct us not to disclose non-public personal information to certain non-affiliated third parties. If you want to elect out of sharing non-public personal information with non-affiliated third parties, please log on at www.North of the Blue.com, click the Privacy Statement link at the bottom of the page and follow the opt-out instructions. Or you can send an e-mail to clientservices@North of the Blue.com with the words "opt out" in the subject line and your North of the Blue account number in the body copy. In so doing, you will be identified as a client whose non-public personal information is not to be shared with a non-affiliated third party. An opt-out election made by one subscription licensee is applicable to all subscription license owners of the subscription. An opt-out election must be made for each separate subscription you hold at North of the Blue. California and Vermont residents only: Your non-public personal information will not be shared with non-affiliated third parties, except as noted below, unless you "opt in." If you would like to elect to share this information, please log on at www.North of the Blue.com, click the Privacy Statement link at the bottom of the page and follow the opt-in instructions. Or you can send an e-mail to clientservices@North of the Blue.com with the word "opt in" in the subject line and your North of the Blue account number in the body copy. In so doing, you will be identified as a client whose non-public personal information may be shared with an unaffiliated third party. An opt-in election made by one subscription licensee is applicable to all subscription license owners. An opt-in election must be made for each subscription license you hold at North of the Blue. If we propose to share information in a manner not covered in this Privacy Statement, we will notify you of this change by posting an addendum on the Web site, a notice on the "Announcements" section of the Web site, and if appropriate, provide you an opportunity to opt out of such use. Please note: You cannot opt out of the disclosure of non-public personal information if we need to disclose the information to effect, service, administer or process request, product or service you have authorized or requested; to protect against fraud, liability or damages to property; to respond to judicial process; or in connection with other legal requests. Can I opt out of receiving certain information? Yes. If you want to opt out of receiving direct communication from North of the Blue you can send an e-mail to clientservices@North of the Blue.com with the word "unsubscribe" in the subject line and your North of the Blue account number in the body copy. In doing so, you will be identified as a client who does not care to be contacted by us through direct communication for additional product and services offerings or inquires. An opt-out election made by one licensee of a subscription is applicable to all owners of the subscription license. An opt-out election must be made for each separate account you hold at North of the Blue. This opt out will not apply to communications required to service your account. Will I be able to review, change or correct my information? Yes. Personal identifying information may be reviewed, changed or corrected at any time. You are responsible for maintaining the accuracy and completeness of your personal and other information. We urge you to review your information regularly to ensure that it is correct and complete. If you would like to review your personal information, or if you believe that any of your information is incorrect, or if you have any questions regarding your personal information, or if you have any other questions or concerns regarding this privacy policy, simply contact a North of the Blue Client Services representative at clientservices@North of the Blue.com for assistance. How will I know if there are any changes to this Privacy Statement? In the event North of the Blue materially changes this Privacy Statement, the revised Privacy Statement will promptly be posted to the Web site and we will post a notice on the Web site informing you of such changes. Additionally, this Privacy Statement has an effective date displayed in the lower, right corner indicating when it first came into effect. You should review this Privacy Statement periodically to remain informed of any changes. You agree to accept posting of a revised Privacy Statement electronically on the Web site as actual notice to you. |
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North of the Blue, sponsored by Custom Computer Programming, LLC, is a joint venture of BobbyEye, LLC and Custom Computer Programming, LLC. This is not an offer or solicitation in any jurisdiction where we are not authorized to do business. North of the Blue and North of the Blue logo are trademarks or registered trademarks of BobbyEye, LLC and/or Custom Computer Programming, LLC. © 2005 Custom Computer Programming, LLC. All rights reserved. Used with permission. RJB: Effective 02/01/2005
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